1945, Phillippe Jullian
Since the Carlu label of the 1924 vintage, Mouton-Rothschild labels had been unremarkable. To commemorate the Allied victory in 1945, a new celebratory label was commissioned; this 'V for Victory' design became the first in a series of commissioned and reproduced artworks to grace the Mouton label.
1996, Gu Gan
Gu Gan was born in the Hounan province in China, and studied art in Peking. With the 'Cultural' Revolution He was forced to work as a labourer for ten years, but in 1976 was able to return to his true vocation. His design for the 1996 Mouton label is calligraphic, a technique at which Gu Gan excels, and is entitled Coeur à Coeur, or 'Heart to Heart'.
